Brilliant is a powerful adhesive/iron-on illuminating sticker that was created to help people be seen by cars at night. Their product targets runners, bikers and dog walkers. I presented two concepts to the client. The first concept feels athletic and sporty. When thinking about the product and more specifically the light that would be reflected off it, inspired me to think about how light bounces around in a prism. I played around with a few different sketches and landed on this abstracted b shape that is a nod to the prism light idea. The second concept focuses more on the material's technology. It has a scientific and trustworthy style which can be seen in the repeating hexagon pattern. This hexagon b logo was a a more simplified approach to the prism light idea.

Work done while at Capsule
CD: Brian Adducci
AD: Dan Baggenstoss