Explore Minnesota is the state’s official tourism industry. They partnered with Adventure to create a campaign to make people excited and embrace the cold winters in Minnesota. We created the Chill Out Challenge in an attempt to show people that winter can be fun and help them discover some new outdoor activities. The challenge invited people to post videos and photos of themselves adventuring outside. Each entry on Instagram and Facebook was automatically entered to win a box of Minnesota made products.

SCOPE

Logo
Social Posts
Shipping box
Thank you card

Work done while at Adventure
AD: Jenna Lalley
CD: Gina Nacey