Hoopla is a fictional granola company my friend, Beth Sicheneder and I created as a passion project to work on outside of our jobs. We created a unified brief and each worked separately on different identity directions.

Hoopla centers around the ideas of sustainability, celebrating the joy of being outdoors and organic ingredients to help power your adventure. I created a unique graphic look that marries both the joyful and organic through a playful hippy lens.

SCOPE

Logo
Identity
Packaging