Every summer the Minnesota Zoo hosts a special seasonal exhibit. This year’s exhibit was focused on llamas. Guests had the immersive outdoor experience to walk among free roaming llamas. For the campaign, Adventure wanted to focus on the expressive and quirky nature of llamas. We focused on all of the different personalities these animals could portray in an almost “Brady Bunch” themed lock up. The illustrations were meant to capture those personalities in a hand-drawn and slightly imperfect way.

SCOPE

Campaign Logo
Magazine Ad
Billboard
Bus exterior sign
Commercials

Work done while at Adventure
Animation: Motion 504
Copywriter: Zach Slovin
AD: Abby Fitch
AD: Emily Hoyne
CD: Gina Nacey