Vasque is one of the first premium and iconic hiking shoe brands in America. Despite their storied legacy and positioning, Vasque was getting lost in a growing sea of competitors, losing younger consumers to other brands.

Vasque partnered with Adventure to update their identity to attract a wider audience in an ever growing industry. Rather than just focusing on the physical benefits to being outside Vasque decided to focus on the emotional benefits as well. Inviting everyone to find reprieve from the everyday, every day.

SCOPE

Identity System
Brand Guidelines
Social Posts
Digital Ads
Print Ads

Work done while at Adventure
AD: Jenna Lalley
CD: Gina Nacey

Vasque Footwear

Part of the updated identity included graphic elements that represent nature in a timeless and abstract way. While these graphics are very simple, they are also quite versatile. Creating building blocks that can be adapted to any layout.

Photography by the Vasque team