Vita Ice is an antioxidant sparkling flavored water. They came to Adventure for their summer giveaway campaign in partnership with Sea Doo. The campaign was an under the cap giveaway promotion in which people could win a variety of prizes including Sea Doo Sparks. Adventure was tasked with creating the identity of the campaign, in store displays and social posts.

Since the campaign would be held in the summer we wanted the look and feel to reflect the season along with the fun, colorful nature of the Vita Ice brand. The result is a bubbly, joyful identity that includes hand-drawn doodles and an approachable typeface laid out in a layered collage style.

SCOPE

Social
In store displays

Work done while at Adventure
CD: Gina Nacey